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· Whatiscoveredintheprogramme?
IMMtrainsyoutobeamarketer.
Youlearntheinsandoutsofdoing
international business and carry out
research to find out whether a product
has any chance of success abroad.
Yourfocuswillbeoninternational
marketing, export management,
market research, e-marketing, sales
and management skills.
· Whatjobwillitpreparemefor?
GraduatesinIMMhavearangeof
employment opportunities open to
themasMarketingManagers,Account
Managers,SalesManagers,Product
Managers,orExportManagers.
· Whataboutpracticalexperience?
During your work placements you will
have the chance to familiarise yourself
with the profession and explore your
ownpossibilities.Youwillbeonwork
placement for 10 weeks during your
second year and for 20 weeks during
the fourth year.
· WhatkindofdiplomawillIreceive?
Upon successful completion of the
IMMprogrammeyouwillbeawarded
thetitleBachelorofCommerce.
· Whatissospecialaboutthis
programme?
Youwillstudyamongstotherinter-
national students and work on joint
projects. During your third year a
semester study abroad is part of your
study programme.
· Interested?
www.international.hu.nl > Study
programmes>Bachelor'sdegree
BACHELOR'S PROGRAMMES
INTERNATIONAL MARKETING MANAGEMENT
InternationalMarketingManagement(IMM)isafour-year
businessprogrammeinaninternationalsetting.
SuzedeZeeuw,InternationalMarketing
Managementstudent
IN AN INTERNATIONAL
COURSE EVERYBODY IS
MORE LIKELY TO LEARN
FROM ANOTHER CULTURE.
`A lot of students who start this course are not
native speakers of English. By helping each other,
youwilllearnitveryquickly.Iwassurprisedabout
thespeedIlearnedthelanguage.
Itisverynicetomeetpeoplefromanother
county and learn about their culture.
Sometimes it is hard to work together because
you have to get used to different working styles.
Moststudentsfromabroadarereallycurious
andopen.Inaninternationalcourseeverybody
is more likely to learn from another culture.
Itmakesthecoursemoredynamicandinteresting.
IhopethatIwillendupinanothercountry
thantheNetherlands.Iwanttoworkinan
internationally orientated company.
Mydreamistoworkintheaircraftindustry.'
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